MIXUE 100 Snow King Tour: Penang First Stop - FREE Ice Cream & RM2 Secret Menu | 2 - 15 Apr 2026  Expired

The 100 Snow King Tour has officially begun, and the very first stop in Malaysia is Penang! Come meet Snow King and friends to enjoy a fun-filled experience packed with exclusive treats, fun activities, and fantastic merchandise.

Promotion Details

This immersive event brings various Snow King characters to life and offers fans an incredible lineup of activities, limited-edition menu items, and irresistible freebies.

Redeem FREE MIXUE Ice Cream

Want a free sweet treat? Just participate in the "Find the Snow King" activity by following these four simple steps:

• Step 1 (Snap): Find the Snow King at the event and take a photo.
• Step 2 (Follow & Post): Follow and Tag @mixuemalaysia along with the hashtag #100SnowKingTour on your preferred social media platform (TikTok, Facebook, Instagram, or Xiaohongshu).
• Step 3 (Chop): Show your published post to the MIXUE staff to get a stamp.
• Step 4 (Redeem): Collect your free ice cream at the redemption counter!

Snow King Secret Menu

Unlock limited-edition flavors from the MIXUE Ice Cream Series. All secret menu items are incredibly affordable, priced at only RM 2.00 each:

• Taro Ice Cream (Food Allergy Notice: This product contains Taro)
• Strawberry Ice Cream
• Chocolate Ice Cream
• Pineapple Ice Cream

Snow King Magic Shop (Exclusive Merch)

Take home a piece of the magic with exclusive MIXUE merchandise. Fans can grab the ultimate MIXUE Merch Blind Bag for only RM 39.90 (Worth RM 50). Other adorable items available include:

• Snow King Heritage Edition Blind Box: RM 19.90
• Snow King Car Air Freshener: RM 19.90
• Snow King Mini Fans: RM 22.90
• Snow King Heart Flip Bottle: RM 19.90
• Snow King Big Apple Hand Warmer Pillow: RM 29.90
• Snow King Calendar Train Lego: RM 19.90
• Snow King Winter Series Plush Toy: RM 9.90
• Snow King Fortune Magnet Blind Box: RM 15.90

Promotion Period & Locations

The 100 Snow King Tour Penang stop takes place from 2 April 2026 until 15 April 2026. The event is located at the Festive Square, Level 1, Gurney Paragon Mall, Penang.

Terms & Conditions

Standard terms and conditions apply for all redemptions and purchases. All merchandise and secret menu flavors are subject to availability.

Why You Shouldn’t Miss This

This is a rare opportunity to experience the 100 Snow King Tour right here in Malaysia. Whether you want to complete your merchandise collection, try the highly exclusive RM 2.00 Taro or Pineapple ice creams, or simply score a free dessert by snapping a photo, this event guarantees a sweet time. See you at Gurney Paragon Mall!

Date: 2 Apr 2026 - 15 Apr 2026